MEET OUR FOUNDER
"Once moved to Dubai, I fell in love with this growing, dynamic and multi-cultural city that fed my passion for the beauty sector that I was looking for."
- Youssef Ata Allah
Meet our founder
BeautiPura®’s skincare inspiration comes from the founder’s origin country, Morocco, with diverse history, culture, traditions, and old botanical skincare heritage.
Moroccans have used natural and organic products as a part of their diets, health, and skincare routines for centuries, and these traditions and culture have shaped the way of their daily lifestyle.
A part of this rich heritage, Moroccan women have created timeless skincare rituals that use natural ingredients to nurture and rejuvenate their skin, made from the finest ingredients provided by nature around them.
BACK TO THE START
"Growing up in Morocco, I was surrounded by this diverse culture and knowledge; this environment has significantly affected my understanding that, like our bodies, our skin needs caring and feeding with healthy, nourishing, and most importantly, safe ingredients" said Youssef ATAALLAH Founder and CEO BeautiPura.
That was his impetus for creating his first skincare brand in Morocco in 2006, specialized in Moroccan natural and organic skincare products."
On that year, he had already created a successful family skincare brand, and after that success, he never looked back. he kept working.
ALWAYS MOVING FORWARD
Moving to Dubai in 2010, and involving himself deeply in the Beauty and cosmetic sector, by joining many corporations where he fed his passion, he discovered and gained invaluable knowledge of effective products and the power of combining natural extracts with science and innovation.
"Once moved to Dubai, I fell in love with this growing, dynamic and multi-cultural city that fed my passion for the beauty sector that I was looking for" Said Youssef.
In 2020, following his challenging spirit —so committed to taking beauty seriously —, Youssef decided not to be paced by the pandemic lockdown and his quest turned into reality by connecting what he had as a heritage to his knowledge and expertise.
With this goal in mind, BeautiPura® was born.
BeautiPura® has come a long way since its creation, with us being recognized as one of the fastest skincare local brands. Our sales and international brand ambassadors’ family has grown too.
In January 2021 the company headquarters has been moved to a new office in Dubai Science Park, as an additional value buisiness comminuty to our reseach and development.